The Cannes Lions International Festival of Creativity has announced that visionary leader of ethical brand TOMS, Blake Mycoskie, will be honoured with the Cannes LionHeart Award at this year’s Festival.
Terry Savage, Chairman of Lions Festivals, said, “Blake’s unstoppable passion and commitment has driven him to create a brand model that has made a positive impact on millions of people’s lives across the world. His vision to develop a new kind of conscious consumerism has transformed into a global movement. Blake’s ongoing achievements truly encapsulate the spirit of the Cannes LionHeart.”
Introduced in 2014, the Cannes LionHeart is an honorary award, presented to an individual who has innovatively harnessed commercial brand power to make a significant and positive difference to people or the planet.
Blake Mycoskie, said, "It is incredibly special to receive the Cannes LionHeart award. I’m humbled and honoured that the TOMS movement has influenced so many and continues to inspire others to make a difference. Since TOMS began, we have provided over 60 million pairs of shoes all over the world. This award not only belongs to me, but to all the many brilliant people working at the intersection of purpose and profit and to everyone that has helped share our mission along the way.”
Blake Mycoskie launched TOMS 10 years ago, as a non-for-profit, sustainable business that has provided new shoes to millions of disadvantaged children worldwide. In 2011, he started TOMS Eyewear and has helped to restore sight for over 325,000 people in need, through every pair of sunglasses sold. Mycoskie is the catalyst behind the One for One business model, which has inspired other global entrepreneurs to launch socially minded companies. Blake Mycoskie was recently asked to join Richard Branson’s B Team, a group of business leaders embracing sustainable business practices and is also the author of best-selling book Start Something That Matters.
Blake Mycoskie will be presented with the LionHeart at the Cannes Lions Awards Ceremony on Saturday 25 June 2016.
Cannes Lions is an eight-day Festival and Awards celebrating creative excellence across all forms of brand communications and runs from 18-25 June in Cannes, France. Further information on how to be a part of it can be found at www.canneslions.com.
63rd Cannes Lions International Festival of Creativity, 18-25 June 2016, Cannes, France
Cannes Lions, The International Festival of Creativity, has been the home of great ideas since 1954. Over 62 years, it’s grown into an eight-day programme of inspiration, celebration, learning and networking, driven by the belief that creativity is a force for business, for change and for good.
With more than 15,000 delegates from nearly 100 countries now attending the Festival each year, it’s a global meeting-place where branded communications professionals can connect, share and discover.
The world’s most coveted creative accolades, The Lions, are judged and presented at the Festival. More than 40,000 submissions across 23 categories are rigorously assessed by respected industry representatives, exhibited onsite and then awarded during a number of ceremonies.
During the Festival week, selected programme content and awards are also channelled into 3 specialist events – Lions Health, Lions Innovation and Lions Entertainment – catering to industry sectors.
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation, Lions Entertainment and eurobest, as well as co-organisers, with its joint venture partners, of the Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com
Lions Festivals is powered by Ascential.
Delegate registration: open
63rd Cannes Lions International Festival of Creativity: 18-25 June 2016, Palais des Festivals, Cannes, France
Lions Health 18-19 June
Lions Innovation 21-22 June
Lions Entertainment 23-24 June
For further information, please contact:
Isobel Diamond, PR Officer, Lions Festivals, 33 Kingsway, London, WC2B 6UF United Kingdom
Tel: +44-(0)20-3 0334156; E-mail: IsobelD@canneslions.com